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Chi

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Chi

Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)

This post is based on notes from reading Controlled experiments on the web: survey and practical guide by Ron Kohavi, Roger Longbotham…

May 30, 2022

Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)

May 30, 2022

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Chi

How to Market to Gen-Z — Based on Their Favorite Beauty Brands

Gen-Z grew up with technology, they are used to expressing their opinions on the internet, they are also less tolerant of BS as they can…

Feb 25, 2022

How to Market to Gen-Z — Based on Their Favorite Beauty Brands

Feb 25, 2022

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Chi

My 5 Biggest Mistakes as An Analyst

Someone asked on Reddit the other day, “what makes a bad analyst?”. When I saw it I immediately started typing up my response, all took…

Apr 9, 2021

My 5 Biggest Mistakes as An Analyst

Apr 9, 2021

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Chi
in
UX Collective

How to measure the success of dashboards

And how to collect feedback to improve them.

Dec 4, 2020

A man looking down at a dashboard.

Dec 4, 2020

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Chi
in
The Startup

3 Tips on Fostering a Culture Of Experimentation in Your Company

Make your team fall in love with A/B testings

Sep 27, 2020

3 Tips on Fostering a Culture Of Experimentation in Your Company

Sep 27, 2020

Chi

Why Election Polling Isn’t Accurate — And Why That’s Expected

As someone who spends their days working with samples and statistical methods to make inferences about a larger population (think A/B…

Nov 11

Why Election Polling Isn’t Accurate — And Why That’s Expected

Nov 11

Chi

Write Without Getting Stuck — 3 Easy Steps

Like most writers, I love and hate writing.

Oct 9, 2023

Write Without Getting Stuck — 3 Easy Steps

Oct 9, 2023

Chi

Data Analyst Survival Guide — Ch.1 Why You Exist?

My partner told me there’s a book called Engineers Survival Guide.

Sep 17, 2023

Data Analyst Survival Guide — Ch.1 Why You Exist?

Sep 17, 2023

Chi

Just Finished My First Wooble — A Beginner’s Experience

I was introduced to the Woobles when my colleague brought these cuties to the office.

Sep 10, 2023

Just Finished My First Wooble — A Beginner’s Experience

Sep 10, 2023

Chi

The One-Sentence Rule for Persuasive Data Storytelling

One key lesson, which seems obvious afterward, is to explain data in a way that inspires action.

Jun 26, 2023

The One-Sentence Rule for Persuasive Data Storytelling

Jun 26, 2023

Chi

Chi

Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club

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