Ecommerce Playbook — 13 Email Capture Tactics by Top DTC Ecommerce Brands
Google is phasing out third-party cookies in 2022, and the recent Apple privacy update is another significant step for user privacy. It makes marketers pause and ponder if their heavy reliance on ad targeting and retargeting for customer acquisition is sustainable. Or at least, it reminds us of the importance of first-party data. As cookies crumble, email capture is more important than ever to build and maintain relationships with your audience.