Google is phasing out third-party cookies in 2022, and the recent Apple privacy update is another significant step for user privacy. It makes marketers pause and ponder if their heavy reliance on ad targeting and retargeting for customer acquisition is sustainable. Or at least, it reminds us of the importance of first-party data. As cookies crumble, email capture is more important than ever to build and maintain relationships with your audience.
First-party data will define the next wave of advertising and sales… As more pursue first-party data, audience development will become one of the most coveted skills on the market. — 2pm
To give you some inspiration on creative email capture tactics, I looked through 200+ top DTC Ecommerce brands’ websites to collect them all here. Read on!
Save product to wishlist — LastObject
Back in Stock Notification — Reformation
Gated site with easy signup options — Huckberry
Rewards program — Maude
Content + Commerce — LoveEvery
Exit intent prompt — HungryRoot
Sweepstakes — Magic Spoon
First-order discount — Everlane
New product launch reminder — AllBirds
Save quiz results — Calm
Free trial account — Peloton
Refer a friend — Olipop
Mystery deals — Jambys
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