Do you ever feel today’s advertisements tend to focus more on tactics vs. the ads themselves?
Without the “distractions” of technology setups, advertisements from the mad men era pay greater attention to strategies, copies, and images, given that’s all they have to compete with. I found myself learning more by studying these older ads. So here are 15 of the most-iconic mad-men-era ads, for your inspiration.
7 Up made an impression by positioning itself relative to an established brand.
The first ad David Ogilvy wrote at his own agency. You can actually request a free reprint of this advertisement as home decor.
The headline is a statement Ogilvy came across from reading everything about the Rolls-Royce car for 3 weeks. How to produce advertising that sells? Study your products.
Doyle Dane Bernbach positioned Beetle as a non-conformist, something opposite to what’s commonly in prospects’ minds about cars.
Headline with news (new products, improvement of old products, new ways of using products) make bigger impressions.
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