15 Most-Iconic Ads From the Mad Men Era

7 Up made an impression by positioning itself relative to an established brand.

7 Up’s Uncola Campaign
7 Up’s Uncola Campaign

The first ad David Ogilvy wrote at his own agency. You can actually request a free reprint of this advertisement as home decor.

Guinness Guide to Oysters by Ogilvy
Guinness Guide to Oysters by Ogilvy

The headline is a statement Ogilvy came across from reading everything about the Rolls-Royce car for 3 weeks. How to produce advertising that sells? Study your products.

Rolls-Royce Ad by Ogilvy
Rolls-Royce Ad by Ogilvy

Doyle Dane Bernbach positioned Beetle as a non-conformist, something opposite to what’s commonly in prospects’ minds about cars.

Volkswagen “Think Small” ad by DDB
Volkswagen “Think Small” ad by DDB

Headline with news (new products, improvement of old products, new ways of using products) make bigger impressions.

Campbell’s Soup On the Rocks Ad
Campbell’s Soup On the Rocks Ad

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Chi

Chi

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Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club