PinnedStudy Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)This post is based on notes from reading Controlled experiments on the web: survey and practical guide by Ron Kohavi, Roger Longbotham…May 30, 2022May 30, 2022
PinnedHow to Market to Gen-Z — Based on Their Favorite Beauty BrandsGen-Z grew up with technology, they are used to expressing their opinions on the internet, they are also less tolerant of BS as they can…Feb 25, 2022Feb 25, 2022
PinnedMy 5 Biggest Mistakes as An AnalystSomeone asked on Reddit the other day, “what makes a bad analyst?”. When I saw it I immediately started typing up my response, all took…Apr 9, 20214Apr 9, 20214
PinnedPublished inUX CollectiveHow to measure the success of dashboardsAnd how to collect feedback to improve them.Dec 4, 2020Dec 4, 2020
PinnedPublished inThe Startup3 Tips on Fostering a Culture Of Experimentation in Your CompanyMake your team fall in love with A/B testingsSep 27, 2020Sep 27, 2020
Why Election Polling Isn’t Accurate — And Why That’s ExpectedAs someone who spends their days working with samples and statistical methods to make inferences about a larger population (think A/B…Nov 11Nov 11
Write Without Getting Stuck — 3 Easy StepsLike most writers, I love and hate writing.Oct 9, 2023Oct 9, 2023
Data Analyst Survival Guide — Ch.1 Why You Exist?My partner told me there’s a book called Engineers Survival Guide.Sep 17, 2023Sep 17, 2023
Just Finished My First Wooble — A Beginner’s ExperienceI was introduced to the Woobles when my colleague brought these cuties to the office.Sep 10, 2023Sep 10, 2023
The One-Sentence Rule for Persuasive Data StorytellingOne key lesson, which seems obvious afterward, is to explain data in a way that inspires action.Jun 26, 2023Jun 26, 2023