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Chi
Chi

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Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)

This post is based on notes from reading Controlled experiments on the web: survey and practical guide by Ron Kohavi, Roger Longbotham, Dan Sommerfield, and Randal M. Henne. Read part 1 here. MultiVariable Testing Multivariable testing (MVT): an experiment that includes more than one factor (experimental variable). e.g. treatment variant has more…

Experiment

10 min read

Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)
Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)
Experiment

10 min read


Pinned

How to Market to Gen-Z — Based on Their Favorite Beauty Brands

Gen-Z grew up with technology, they are used to expressing their opinions on the internet, they are also less tolerant of BS as they can easily sniff one out. Although each generation cannot be stereotyped, with different backgrounds growing up, they do have different preferences and values (though constantly evolving)…

Marketing

4 min read

How to Market to Gen-Z — Based on Their Favorite Beauty Brands
How to Market to Gen-Z — Based on Their Favorite Beauty Brands
Marketing

4 min read


Pinned

My 5 Biggest Mistakes as An Analyst

Someone asked on Reddit the other day, “what makes a bad analyst?”. When I saw it I immediately started typing up my response, all took about only 30 seconds. …

Analytics

4 min read

My 5 Biggest Mistakes as An Analyst
My 5 Biggest Mistakes as An Analyst
Analytics

4 min read


Published in

UX Collective

·Pinned

How to measure the success of dashboards

And how to collect feedback to improve them. — “You cannot manage what you cannot measure. “ — Peter F. Drucker Analysts spend a good chunk of time building dashboards. The goal is to make basic insights discovery as self-serving and as automated as possible to avoid too many ad-hoc analysis. However, while the impact of other parts of…

User Experience

5 min read

How to measure the success of dashboards
How to measure the success of dashboards
User Experience

5 min read


Published in

The Startup

·Pinned

3 Tips on Fostering a Culture Of Experimentation in Your Company

Make your teams fall in love with A/B testing — I will spare you an entire post on why running controlled experiments is the gold standard for data-driven decision making or how to run them (so many books and posts on this). …

A B Testing

4 min read

3 Tips on Fostering a Culture Of Experimentation in Your Company
3 Tips on Fostering a Culture Of Experimentation in Your Company
A B Testing

4 min read


Sep 17

Data Analyst Survival Guide — Ch.1 Why You Exist?

My partner told me there’s a book called Engineers Survival Guide. As an analyst, I was inspired to write a Data Analyst Survival Guide. I am not only talking about how to survive with the AI army coming, although it’s part of the upcoming chapters. I want to share things…

Data Science

5 min read

Data Analyst Survival Guide — Ch.1 Why You Exist?
Data Analyst Survival Guide — Ch.1 Why You Exist?
Data Science

5 min read


Sep 10

Just Finished My First Wooble — A Beginner’s Experience

I was introduced to the Woobles when my colleague brought these cuties to the office. Of course, I was wooing and ahhing over how cute these crochet animals were, and honestly, how impressed I was at my colleague for being able to create these creatures. LIKE HOW?! So when we…

Crochet

3 min read

Just Finished My First Wooble — A Beginner’s Experience
Just Finished My First Wooble — A Beginner’s Experience
Crochet

3 min read


Jun 26

The One-Sentence Rule for Persuasive Data Storytelling

I am always grateful that managers at my previous company signed me up for Nancy Durate’s data storytelling course. I wouldn’t say I became a master at it, but that course opened my eyes to a new world of how to improve my data storytelling skills, not just presentation. One…

Data Storytelling

1 min read

The One-Sentence Rule for Persuasive Data Storytelling
The One-Sentence Rule for Persuasive Data Storytelling
Data Storytelling

1 min read


Jun 25

Career Talk: How to Find a Good Manager and Get Promoted

I’ve been taking down lots of notes on career development, just from hearing a lot of good stuff on podcasts (shout out to Lenny’s podcast). I was like, “Hmmm…this could make a great blog post”. So here I am sharing with you, as I always do when I learned new…

Careers

3 min read

Career Talk: How to Find a Good Manager and Get Promoted
Career Talk: How to Find a Good Manager and Get Promoted
Careers

3 min read


Dec 26, 2022

A Brief Summary of ‘The Elements of Style’

I am working on improving my writing. At the very least, I want to be more deliberate about the words, sentences, composition, and grammar. My ultimate goal is to achieve simplicity and clarity in writing. In Stephan King’s On Writing: A Memoir of the Craft (recommended by many writers), he…

Writing

6 min read

A Brief Summary of ‘The Elements of Style’
A Brief Summary of ‘The Elements of Style’
Writing

6 min read

Chi

Chi

275 Followers

Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club

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