Gen-Z grew up with technology, they are used to expressing their opinions on the internet, they are also less tolerant of BS as they can easily sniff one out. Although each generation cannot be stereotyped, with different backgrounds growing up, they do have different preferences and values (though constantly evolving)…

Someone asked on Reddit the other day, “what makes a bad analyst?”. When I saw it I immediately started typing up my response, all took about only 30 seconds. …

And how to collect feedback to improve them. — “You cannot manage what you cannot measure. “ — Peter F. Drucker Analysts spend a good chunk of time building dashboards. The goal is to make basic insights discovery as self-serving and as automated as possible to avoid too many ad-hoc analysis. However, while the impact of other parts of…

Make your teams fall in love with A/B testing — I will spare you an entire post on why running controlled experiments is the gold standard for data-driven decision making or how to run them (so many books and posts on this). …

I am working on improving my writing. At the very least, I want to be more deliberate about the words, sentences, composition, and grammar. My ultimate goal is to achieve simplicity and clarity in writing. In Stephan King’s On Writing: A Memoir of the Craft (recommended by many writers), he…

This is a quick summary of my recent deeper dive into the subject of landing pages. Definition A landing page is a page where users “land on”, an entrance page. It’s the first page users see after clicking an ad source. Different from other pages, it should work independently on-site and…

Where do you look for book recommendations? The book charts rarely result in good ones, a safe bet is to find a topic of interest and read through reviews on Goodreads, or find a book reviewer with similar taste to you and follow what they love. For the past 2…

If you don’t know yet, my partner and I created a site called beautydupes.xyz where users can search for beauty dupes. We monitor Reddit closely to collect supporting data for the dupes we recommend on the site. …

There are two books I want to recommend to you from what I’ve read in the past two months, both are ones that are now in my hall of fame. Call me lucky! Homegoing — Yaa Gyasi The first one is a historic fiction called Homegoing by Yaa Gyasi. It is a generational family…