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Chi
Chi

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Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)

This post is based on notes from reading Controlled experiments on the web: survey and practical guide by Ron Kohavi, Roger Longbotham, Dan Sommerfield, and Randal M. Henne. Read part 1 here. MultiVariable Testing Multivariable testing (MVT): an experiment that includes more than one factor (experimental variable). e.g. treatment variant has more…

Experiment

10 min read

Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)
Study Notes on Online Controlled Experiments — Part 2 (Multivariant testing, practical lessons)
Experiment

10 min read


Pinned

How to Market to Gen-Z — Based on Their Favorite Beauty Brands

Gen-Z grew up with technology, they are used to expressing their opinions on the internet, they are also less tolerant of BS as they can easily sniff one out. Although each generation cannot be stereotyped, with different backgrounds growing up, they do have different preferences and values (though constantly evolving)…

Marketing

4 min read

How to Market to Gen-Z — Based on Their Favorite Beauty Brands
How to Market to Gen-Z — Based on Their Favorite Beauty Brands
Marketing

4 min read


Pinned

My 5 Biggest Mistakes as An Analyst

Someone asked on Reddit the other day, “what makes a bad analyst?”. When I saw it I immediately started typing up my response, all took about only 30 seconds. …

Analytics

4 min read

My 5 Biggest Mistakes as An Analyst
My 5 Biggest Mistakes as An Analyst
Analytics

4 min read


Published in UX Collective

·Pinned

How to measure the success of dashboards

And how to collect feedback to improve them. — “You cannot manage what you cannot measure. “ — Peter F. Drucker Analysts spend a good chunk of time building dashboards. The goal is to make basic insights discovery as self-serving and as automated as possible to avoid too many ad-hoc analysis. However, while the impact of other parts of…

User Experience

5 min read

How to measure the success of dashboards
How to measure the success of dashboards
User Experience

5 min read


Published in The Startup

·Pinned

3 Tips on Fostering a Culture Of Experimentation in Your Company

Make your teams fall in love with A/B testing — I will spare you an entire post on why running controlled experiments is the gold standard for data-driven decision making or how to run them (so many books and posts on this). …

A B Testing

4 min read

3 Tips on Fostering a Culture Of Experimentation in Your Company
3 Tips on Fostering a Culture Of Experimentation in Your Company
A B Testing

4 min read


Dec 26, 2022

A Brief Summary of ‘The Elements of Style’

I am working on improving my writing. At the very least, I want to be more deliberate about the words, sentences, composition, and grammar. My ultimate goal is to achieve simplicity and clarity in writing. In Stephan King’s On Writing: A Memoir of the Craft (recommended by many writers), he…

Writing

6 min read

A Brief Summary of ‘The Elements of Style’
A Brief Summary of ‘The Elements of Style’
Writing

6 min read


Nov 18, 2022

A Good Landing Page

This is a quick summary of my recent deeper dive into the subject of landing pages. Definition A landing page is a page where users “land on”, an entrance page. It’s the first page users see after clicking an ad source. Different from other pages, it should work independently on-site and…

Marketing

4 min read

A Good Landing Page
A Good Landing Page
Marketing

4 min read


Jul 2, 2022

Reading Recs— Books I’ve Loved May & June 2022

Where do you look for book recommendations? The book charts rarely result in good ones, a safe bet is to find a topic of interest and read through reviews on Goodreads, or find a book reviewer with similar taste to you and follow what they love. For the past 2…

Books

3 min read

Reading Recs— Books I’ve Loved May & June 2022
Reading Recs— Books I’ve Loved May & June 2022
Books

3 min read


Jun 22, 2022

How to Keep Track of Top Posts on Reddit with Free API

If you don’t know yet, my partner and I created a site called beautydupes.xyz where users can search for beauty dupes. We monitor Reddit closely to collect supporting data for the dupes we recommend on the site. …

Reddit

2 min read

How to Keep Track of Top Posts on Reddit with Free API
How to Keep Track of Top Posts on Reddit with Free API
Reddit

2 min read


May 27, 2022

Reading Recs — Books I’ve Loved March & April 2022

There are two books I want to recommend to you from what I’ve read in the past two months, both are ones that are now in my hall of fame. Call me lucky! Homegoing — Yaa Gyasi The first one is a historic fiction called Homegoing by Yaa Gyasi. It is a generational family…

Books

2 min read

Reading Recs — Books I Love March & April 2022
Reading Recs — Books I Love March & April 2022
Books

2 min read

Chi

Chi

267 Followers

Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club

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