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Marketing Strategy | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club

Ecommerce

The pandemic accelerated the digital transformation of many industries. But beauty brands have started selling products online long before last year. …


Career

Photo by Brendan Church on Unsplash

Someone asked on Reddit the other day, “what makes a bad analyst?”. When I saw it I immediately started typing up my response, all took about only 30 seconds. …


I will spare you a paragraph on why you should read more, the wiser have elaborated on this. I consider reading as a shortcut in one’s life and career. I have benefited greatly from it.

Unlike engineers and scientists, marketers don’t have a set list of books we read (although…


Visualization

And how to collect feedback to improve them.

A man looking down at a dashboard.

“You cannot manage what you cannot measure. “

— Peter F. Drucker

Analysts spend a good chunk of time building dashboards. The goal is to make basic insights discovery as self-serving and as automated as possible to avoid too many ad-hoc analysis. However, while the impact of other parts of…


Analytics

Make your teams fall in love with A/B testing

I will spare you an entire post on why running controlled experiments is the gold standard for data-driven decision making or how to run them (so many books and posts on this). …


If you work in teams that do experimentations, you must have heard the term ‘size the test’, that is to estimate the sample size needed for a test. Why size a test before it starts? So:

  • You don’t finish a test with a sample size that cannot detect the effect…


Learn from everyone, copy no one.

This post will be a regularly updated (on goodmarketing.club) collection of good email campaigns for you to find inspiration. I decided to create this (also a Pinterest board) because:

  • As cookies crumble, the importance of email campaigns to engage with your audience will surely…


#Dupealert is a series highlighting our favorite beauty dupes at beautydupes.xyz (my side-hustle and passion project). These are products comparable in results but differ in prices and other features. We are giving you all the info, but you should go for whatever suits your preferences.

It’s no pure luck that…


more skin, less makeup

#Dupealert is a series highlighting our favorite beauty dupes at beautydupes.xyz (my side-hustle and passion project). These are products comparable in results but differ in prices and other features. We are giving you all the info, but you should go for whatever suits your preferences.

Many don’t get the Glossier…


#Dupealert is a series highlighting our favorite beauty dupes at beautydupes.xyz (my side-hustle and passion project). These are products comparable in results but differ in prices and other features. We are giving you all the info, but you should go for whatever suits your preferences.

It’s no pure luck that…

Chi

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