Must-Read Marketing Books — April 2021
I will spare you a paragraph on why you should read more, the wiser have elaborated on this. I consider reading as a shortcut in one’s life and career. I have benefited greatly from it.
Unlike engineers and scientists, marketers don’t have a set list of books we must read (although there are a few I personally think are). I believe that is why I’ve come across many marketers asking for book recommendations. So I thought it would be helpful to share my personal library, and only those I think are great, with anyone that is interested.
This Notion list covers books related to analytics, marketing, psychology, visualization, communication, entrepreneurship, mental models, sales, decision making, self-development, and many more related topics. They are not all bestsellers, but all have helped me tremendously with my career and personal growth.
I will update this list whenever I come across good ones — so bookmark it!
P.S. You will notice none of these are fiction. I am generally reluctant to recommend fiction because the preferences of those are highly dependent on personal taste. But drop me a note if you are curious about what fiction I am reading right now. Ok, I will tell you! I am reading Americanah by Chimamanda Ngozi Adichie and it’s very good so far.