Marketers always scratch heads for thought leadership content to prove expertise in their respective fields. The bad ones are based on opinion, the good ones are based on survey data, and the best ones use their aggregated proprietary customer data.
Your own data can help you tell the story most unique to your brand, that no one else steals from you. They are free, can be repetitively used, and are your secret weapon in marketing.
With the right analysis and storytelling, the output is valuable for prospects/customers and invaluable for your brand.
Spotify Wrapped 2019 Reveals Your Streaming Trends, from 2010 to Now - Spotify
The 2010's are coming to an end, and soon we'll be living in a new iteration of the "roaring '20s." (Will jazz become…
What Is the Future of Ecommerce? 10 Insights on the Evolution of an Industry
The "death" of retail. The rise of "voice-search buying." The lure of "VR-enabled O2O experiences." Staying ahead of…
Data: How COVID-19 Is Impacting Sales and Marketing | HubSpot
We aggregated data from our global customer base of 70k+ companies to provide benchmarks to measure your business…
What unique story can you tell with your data?
Don’t stop here — more of my essays: