Marketers always scratch heads for thought leadership content to prove expertise in their respective fields. The bad ones are based on opinion, the good ones are based on survey data, and the best ones use their aggregated proprietary customer data.
Your own data can help you tell the story most unique to your brand, that no one else steals from you. They are free, can be repetitively used, and are your secret weapon in marketing.
With the right analysis and storytelling, the output is valuable for prospects/customers and invaluable for your brand.
Spotify Wrapped
Google Trends
Shopify eCommerce
HubSpot COVID-19
What unique story can you tell with your data?
Don’t stop here — more of my essays:
