Marketing Examples

AdPorn #8 — The unexpected

“People are easily bored, so if someone writes something unexpected it tends to make people feel good”, said the creative director of Oatly.

This is a mantra I think every marketer should live by to make their brands stand out. A beautifully designed creative is not enough anymore. I would even argue sometimes it’s a big no-no to make that a goal, when almost everybody strives for pretty designs.

Maybe a handwritten note or hand-drawn chart is what makes people stop and actually read 😉 ? The unexpected always do.

Leela Srinivasan, CMO at SurveyMonkey

I built my own website. Check it out ✋

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Chi

Chi

263 Followers

Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club