Ahh. Where do I begin! It answers a lot of questions I have around growing my site (goodmarketing.club) right now.
The part about understanding your dream customers and find out where they hang out is super helpful. I now understand why my posts in sub reddits where marketing/analytics people are brought me a lot of organic traffic and subscribers. And I need to do more work on understanding my dream customers.
Hook, story, offer (having a better offer if no ones takes the current one) and owning your traffic also resonates with me a lot.
This actually might be one of the best marketing practice books I've read ever :)