Marketing Examples

Good Emails #2 — Subject Lines for Discovery Commerce

Discovery commerce in the inbox

There are tons of tips & tricks on creating intriguing subject lines:

  • Personalizing with names
  • Incorporating emojis
  • Starting with ‘Re:’ or ‘Fw:’
  • Creating urgency
    . . .

I recently came across a rather refreshing subject line that didn’t use any of the typical smart tricks. The email is from Wayfair and it’s…

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