Many beauty brands are trying to become more inclusive by expanding the number of foundation shades. The new magic number, after Fenty Beauty introduced its foundation line, is to have at least 40 shades.
But as this visualization shows, more shades ≠ more inclusive, and vice versa.
view interactive dashboard and download workbook for free here.
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Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club
