How to Market to Gen-Z — Based on Their Favorite Beauty Brands

Source: Gen Z State of Beauty Report from Kyra

Efficacious Product

A before & after of wearing Maybelline Sky High Mascara is convincing enough on its own

Say What You Mean

CevaVe designed product description simply as what, how, when, for whom before other brands followed suit
Olly named the product exactly as what customers want to have — restful sleep, daily energy, etc.

Sharable Magic Moment

Sharable magic moment — Soft Services’ plastic-free packaging
Sharable magic moment — Glossier’s customer services email

Brand Values

Fenty Beauty’s 40-shade foundation range started the inclusivity conversation in the beauty industry



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