Data Literacy

How to Not Get Fooled by Charts

5 things to look out for when you look at a chart

So many things can go wrong with scales

Charts that mislead with scales
Charts that mislead by using different scales

This happens more often than you think

Conceal uncertainty

https://medium.com/javascript-in-plain-english/learning-d3-multiple-lines-chart-w-line-by-line-code-explanations-40440994e1ad?sk=919e184f06bb8de92de4c68a765320b0

Misleading patterns

https://www.tylervigen.com/spurious-correlations

Fake data?

Claim with no source

Marketing Strategy | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Passion project: beautydupes.xyz | Blog: goodmarketing.club

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