How to Run Email Campaigns during Holiday (Peak) Season

Targeted emails before the holiday for better deliverability

As you increase your email frequency during the holiday period, it’s easy to get labeled ‘spam’. Before peak, use highly targeted emails like purchase survey and abandon cart to get your audience to engage with your emails to ensure deliverability later.

Credo Beauty

Targeted Sales

If you have multiple SKUs, instead of just sending a ‘souless’ sales email like “Don't wait — 20% off everything — buy now! ”, try mixing in some targeted sales email to catch customers' attention. What’s the last product/brand each customer last visited, visited the most, or saved to their wishlist? Embed those products in your email subject lines and messaging and your customers are much more likely to engage.

Don’t waste the window between ‘shipped’ and ‘delivered’

Customers are more likely to make impulse purchases during sales. Not only it’s important to sell the products, but it is also important to have customers keep what they buy. Education about their purchases is also important during the holiday period. Before customers receive the products, give them a tip or two about how to make the most out of what they bought.

A new way to stand out in the inbox

Last but not least, use a gif logo to stand out in the inbox (new in gmail). Use Canva to create your own.

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Chi

Chi

Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club