How to Sell Beauty Online — Ecommerce Strategy of the Top Beauty Brands

The pandemic accelerated the digital transformation of many industries. But beauty brands have started selling products online long before last year. The skincare brand that caught even non-beauty buyers’ attention due to its recent Unilever acquisition, Paula’s Choice, has started using ecommerce and digital content to sell skincare products as early as 1995, a year after the first-ever secure online transaction.



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