Ecommerce

How to Sell Beauty Online — Ecommerce Strategy of the Top Beauty Brands

The Basic — Site Speed

Blume
Blume

DIY Bundling

Hero cosmetics
Hero cosmetics

Product in real life

alleyoop
Soft services
Soft services
Glossier

Reduce the friction of trying

Kosas
Kosas

Inclusive product information

Glossier and Milk Makeup

Visual + Words

amika

Think like your customer

Topicals
Paula’s Choice

Social proof… for real

Topicals

Be upfront about shipping delays

Supergoop

Subscribe & Save

Star face

Cross-sell: highlight product combo

Drunk Elephant

Quiz…but with explanations

Amika

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Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club

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Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club

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