Marketing Essentials

SMS Marketing — Why is it Still Niche in 2020?

And what should brands do now?

Photo by Alexander Schimmeck on Unsplash
  1. Mobile channels require a mobile-friendly site for visitors to land on. If a site is not set up to be mobile-optimized at launch, it’s a significant investment to update and get the budget approved by Finance later (a spend with a longer pay-back period).
  2. Google sells paid search. TV networks sell TV ads. Social media companies sell paid social ads. Text-message is not a channel that has Ad sales team from giant corporates actively promoting it yet. Maybe this is something AT&T, T-Mobile, or Sprint should take advantage of?
  3. For B2B companies, it is even more difficult to adopt this channel because prospects won’t mix work and personal messages on one phone (unless they have separate phones).
  1. Only use text-message for transactional messages, which people are already used to for two-factor authentication and Amazon shipping notifications. For B2B, it could potentially be a more effective channel to send a sales demo meeting reminder vs. emails to improve the show-up rate.

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Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club

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Books | Marketing | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Founder of beautydupes.xyz | Blog: goodmarketing.club