#Dupealert is a series highlighting our favorite beauty dupes at beautydupes.xyz (my side-hustle and passion project). These are products comparable in results but differ in prices and other features. We are giving you all the info, but you should go for whatever suits your preferences.
It’s no pure luck that Tower 28 Beauty has risen to mass fandom in just 2 years since its launch in 2019. The brand entered the market with blushes and lip glosses with hundreds of alternatives already in the market, what made the brand really stood out was that it’s one of the first cosmetics brands tailored to sensitive skin, and the only makeup brand to follow the U.S. National Eczema Association’s guidelines while having beautiful-when-applied, non-toxic, non-irritating formulas. None of Tower 28’s products are priced over $28. Seeing the quality of the products, this is quite affordable. We encourage you to support a female-Asian-owned forward-thinking brand if you could. But if you are still searching for some dupes, we are here for you. Read on!
Blush is important. It always has been and always will be. It makes a bad day good, a good day better. But my obsession with blush didn't effervesce until recent years when cream blush took over the market; the good cream blushes, not the ones that clog up pores, layer messily, or last for only 5 seconds. The tap, tap, blend routine is therapeutic, the natural sun-kissed look is the goal.
Tower 28 Beauty made its name through the luminous tinted balm ($20). The formula is the best of everything. It has an emollient texture — easy to blend out; but once applied, it turns into a powdery texture while maintaining the dewiness. And it lasts for hours!
The dupe of this magical product? We asked our Reddit community! The most-voted dupe is the Milani cheek kiss cream blush ($10). At half the price, the Milani blush is very similar to Tower 28’s cream blush — lightweight, non-greasy, buildable, long-lasting, although with a bit less glow.
With the community’s vote of confidence, we don’t think you will disappoint by giving it a try; especially if you want to collect more colors (don’t we all).