The P Before 4Ps

What’s positioning?

Millier Lite Beer Ad
Avis positioned against Hertz
Scope positioned against Listerine
Volkswagon position challenged the prospect’s assumption that bigger is better
7-Up’s Uncola Campaign
Avis changed its positioning
Positioning by Jack Trout and Al Ries

Marketing Strategy | Data Viz | Analytics & Experimentation | Entrepreneurship 💡Passion project: beautydupes.xyz | Blog: goodmarketing.club

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