MARKETING EXAMPLES

AdPorn #1 — ft. Pornhub

90% of everything is crap — let’s only look at the good stuff!

Adage.com

Let’s start this series with an actual Ad Porn (but actually clean). Pornhub’s ‘Wank-from-home’ ad for International Masturbation day, giving everyone a ‘friendly reminder’ that could be very helpful.

✌ Don’t be a stranger! Check out another article from the #AdPorn series.

It hit several good advertising principles:

• Relevancy: many people are working from home and on conference calls — immediately grabbing people’s attention.
• Funny and memorable: people actually want to watch.
• Provided helpful information: very helpful indeed.
• Asked no one to buy: but the brand name will stick and it will be one of the first brands you remember when you want to buy.
• Authenticity: it could happen.

🤜More of my essays:

• What is Marketing
• How much Effort does it Take to Be Your Customer?
• B2B Loyalty Has to be Achieved Twice