Good Email #1 —Perfect Timing!
What’s a good email? A good email is:
- Intriguing — I want to open it.
- Relevant — I don’t question why I received it.
- Helpful — The design and copy clear communicates the message I should care about.
- All the 3 above at the moment I received it — because it’s something I need to know at the time, not later.
The most-talked-about segmentations, personalizations, email a/b testings are tactics to make an email good, not the…